About Us

 

 

 

Our ancestors laid the foundation of our family jewelry business in the year 1950s, starting from the small city of Ajmer in Rajasthan. Over time, we expanded our legacy to various other parts of the world, including Jaipur, Mumbai, and Dubai.

Having traveled extensively and served millions of customers, we recognized that diamonds have been cherished as women’s best friend. However, these precious gems often remain locked away and are considered a luxury that comes with a hefty price tag.

To challenge this status quo, we proudly introduce a new-age alternative i.e. Lab-Grown Diamonds. These sustainable gems are perfect for those who value both fashion and ethical jewelry.